Brand
Guidelines
Last updated: May 22, 2025
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Table of Contents
This is the official site for Galaxy's brand. If you have any questions about the information contained below or need assistance with any marketing materials, please email marketing-help@galaxy.com.
001 · Galaxy's Mission
Purpose
Galaxy helps the world invest, build, and transform — relentlessly.
We believe blockchain innovations will permeate and improve all aspects of our global economy. Our vision is a society where value and ownership flow as freely as information.
DIFFERENTIATION
• Diversified platform
• Domain expertise
• Operational excellence
• Strategic integration
PRINCIPLES
• Demystify complexity
• Combine strengths
• Innovate, responsibly
• Earn trust
Mission Statement
002 · Messaging
Boilerplate
Galaxy (NASDAQ: GLXY; TSX: GLXY) is a global leader in digital assets and data center infrastructure, delivering solutions that accelerate progress in finance and artificial intelligence.
The company’s Digital Assets platform is strategically positioned to bridge traditional finance and the emerging digital economy, facilitating efficient access and adoption of digital assets through its Global Markets and Asset Management & Infrastructure Solutions businesses. We offer a comprehensive suite of products and services including trading, lending, investment banking, asset management, and blockchain-based infrastructure solutions to institutions, investors, and startups. Our Data Center business develops, and will in the future operate, cutting-edge AI and high-performance computing (HPC) infrastructure to help meet the growing demand for reliable power and computing capacity.
Galaxy is headquartered in New York City, with offices across North America, Europe, and Asia.
Additional information about Galaxy’s businesses and products is available on www.galaxy.com
Writing Guidelines
Intent
Demystify complexity
Tone of Voice
An Ecosystem Authority
Writing Tactics
Inquisitive
DO
Make thought-provoking observations.
Ask incisive questions.
DON’T
Make broad categorical statements.
Inventive
DO
Lead with a bold point of view.
Show passion for the ecosystem.
DON’T
Use esoteric crypto speak.
Credible
DO
Balance enthusiasm with rationality.
Pair possibilities with proof.
DON’T
Use boardroom jargon and hyperbole.
Driven
DO
Share capabilities, goals, and ambitions. Motivate with short and strong sentences.
DON’T
Make arrogant-sounding statements.
003 · Visual Identity
Brand Marks
Our logo is crafted from the elemental forms of a square and circle. It symbolizes the combination of blockchain technology (square) and the endless potential of Galaxy (circle), forming a space helmet.
Vertical Lock-up
Horizontal Lock-up
Mark
Clearspace and
Minimum Size
Vertical Lock-up
Mark
Horizontal Lock-up
Backgrounds
The brand marks are used only in black or white. On image-based backgrounds, the logo must be over a visually calm area.
Solid Color
Imagery
Brand Partnerships
Brand partnerships should be represented consistently. To ensure maximum legibility of the Galaxy name, the horizontal lock-up is used, and is visually linked to the partner brand with a graphic “x”.
Galaxy-led
Partner-led
Brand Mark Don'ts
Below are examples of incorrect usage of the logo, which applies to all brand mark uses.
Don’t change the proportion of the logo.
Don’t rotate the logo.
Don’t skew or shear the logo.
Don’t use unspecified colors.
Don’t outline the logo.
Don’t break apart the logo.
Color
Primary Palette
For the main brand identity, Galaxy’s primary colors embrace the entirety of the color spectrum by using the darkest dark (black) and brightest light (white).
White
Black
Gray5
Gray4
Gray3
Gray2
Gray 1
Secondary Palette
Our secondary palette is composed of five colors to represent the values of Galaxy.
Bright Yellow
Our future is as bright as the stars in the galaxy. We lead with optimism about the future of the metaverse.
Bright Yellow 1
Bright Yellow 2
Bright Yellow 3
Hardy Orange
We’re hardy and industrious, always approaching challenges with strength and enthusiasm.
Hardy Orange 1
Hardy Orange 2
Hardy Orange 3
Earthly Green
We honor our earthly home and aim to prioritize sustainability in all that we do.
Earthly Green 1
Earthly Green 2
Earthly Green 3
Security Blue
We provide the utmost security for our customers and respect the trust they put into our business.
Security Blue 1
Security Blue 2
Security Blue 3
Maverick Violet
We do things our way — not following any prescriptive model. We enthusiastically venture into the unknown.
Maverick Violet 1
Maverick Violet 2
Maverick Violet 3
Gradients
For added visual interest in our social or blog posts, we can make use of gradients. Our gradients are created by combining a pure color with a tint in the method outlined below.
Bright Yellow 1
Hardy Orange 3
Bright Yellow 1 + Hardy Orange 3
Hardy Orange 1
Earthly Green 3
Hardy Orange 1 + Earthly Green 3
Earthly Green 1
Security Blue 3
Earthly Green 1 + Security Blue 3
Security Blue 1
Maverick Violet 3
Security Blue 1 + Maverick Violet 3
Maverick Violet 1
Bright Yellow 3
Maverick Violet 1 + Bright Yellow 3
Color Palette Don’ts
Don’t use type in color.
Don’t mix colors in one layout
Don’t make gradients with unspecified colors.
Don’t use black type on unspecified shades.
Don’t use white type on unspecified shades.
Don’t use gray type on unspecified shades.
004 · Downloads
Media Kit
Media Kit includes:
Galaxy Logo
Galaxy Mark
Messaging Doc
Artwork
Approved Headshots (M. Novogratz, CEO)
Galaxy Employee Download
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